The no 1 most important factor when you want your change project to succeed (benefit realization) is “active and visible executive sponsorship”*. It means, that the sponsor (s) for the specific change continue to support it, act in accordance with it and take every chance to speak about it and give examples of behaviors and individuals that show the ability to work and behave in the desired new way. But in many of the change projects that I have been involved, this isn´t the